Castle Rock Brewery wanted to get more involved with Nottingham Trent University students. They approached the University through the Grads4Nottm scheme. A group of students were matched with the company based on their skills, and worked on a two-week challenge for them.
Castle Rock Brewery wanted to get more involved with Nottingham Trent University students. The Grads4Nottm scheme was a great way of doing this, as well as giving them some extra business support.
Castle Rock is a multi-award-winning brewery and expanding pub group based in Nottingham.
Find out more on their website.
Castle Rock challenged students to conduct market research, competitor analysis, and formulate a business model with a view to setting up and positioning a new micro-pub division that they would provide investment for.
This challenge was addressed as part of the Grads4Nottm scheme. This joint initiative between Nottingham Trent University, Nottingham City Council, and Boots UK offers paid work experience to students in Nottinghamshire. The aim is to retain graduate talent in the region. It does this by showcasing the variety of excellent employment opportunities Nottingham can offer across businesses of all sizes, and by demonstrating what a great place it is to live and work after university.
A group of students were matched with the Castle Rock challenge based on their skills. They worked on the challenge for two-weeks, conducting surveys and researching and identifying a possible new business premises for Castle Rock's new micro-pub division. At the end of their two-week placement the students presented their experiences and findings at a final showcase event.
Castle Rock found Grads4Nottm a great way of meeting NTU students. This led to them successfully recruiting a placement student as a marketing assistant. Furthermore after the Grads4Nottm challenge, one of the challenge students who particularly stood out was recruited in a sales role within the business.
They also gained some extra support as a business. The findings of the student project were welcomed by Castle Rock, who may take forward their findings, for example they are investigating purchasing the site identified by the students.
"The opportunity to get students working on a real business challenge - where we hadn't had the time or resource as a company to fully research - proved attractive. We didn't invent the task; this was a real challenge where we needed help, a fresh pair of eyes, young perspectives".
Lewis Townsend, Head of Marketing at Castle Rock