About the Dean
Professor Baback Yazdani's career began in 1988 as the Head of Foundry and Forging plant in Piraiki Orichalkouryia AE in Greece. He later joined John Brown Automation in Coventry, working on the Automation of Design Systems. From 1993 to 2000 he was a Principal Fellow at Warwick University and led Innovation and Product Design and Development. He joined Ford Motor Company's global organisation in 2000 and until 2003 was the Director of Business and Operations for Lincoln-Mercury in USA and later Premier Automotive Group in Europe and was one of the main architects of FMC's new Global Product Development System. Baback ran Product Development Operations at Jaguar Land Rover (then part of Ford Motor Company) between 2003-2006, where he led the introduction of Lean to Product development, whilst merging Jaguar and Land Rover's Design and Engineering operations.
Under his leadership since October 2006, NBS has gone through a total transformation which has put it firmly as one of UK's international business schools with an enviable record of success – integrating research, education and direct engagement with business.
Baback has invested in acquisition and the development of world-class faculty; developed its research to international standards; deepened NBS links to business; doubled its executive education, revolutionised the NBS programme portfolio with the introduction of innovative programmes at undergraduate, postgraduate and commercial levels directly delivering value to students and business. He has also led the application of Lean to NBS.
He is a chartered Mechanical Engineer and has an MSc in Manufacturing Systems Engineering and a PhD in Engineering (Product Development) from Warwick. He is a Fellow of Institute of Engineering Technology and a member of Federation Europeene D'Associations Nationales D'Ingeniers; American Society of Mechanical Engineers; British Academy of Management. Baback is Professor of Product Development as well as an expert in Business Transformation, and Lean Leadership. He has published more than 50 articles in the field, is a regular speaker in the national media on the Auto industry. Baback is Chairman of the Confederation of British Industry in the East Midlands and the Vice-Chair and member of the Executive Board of UK Association of Business School. His extensive senior leadership experience in international business and academia has been instrumental in the rapid development of NBS.