Consultancy Project - Diana Rusu - MSc Marketing

Featured Consultancy Project – Diana Rusu at The Workplace Depot


Diana Rusu, an international student from Iași, Romania, studied for an MSc in Management and Marketing in 2014 here at Nottingham Business School. As part of her course she completed an Applied Consultancy Project – a popular and unique feature of nearly all master's courses within the school. The three-month project, instead of a traditional dissertation, provides MSc students with the opportunity to apply their course knowledge to a live project, thereby gaining valuable, practical consultancy experience with a real organisation.

Over a period of three months, Diana worked in a group of five students for The Workplace Depot (TWD), one of the UK's largest e-commerce suppliers of industrial and workplace equipment. The team were asked to coordinate a PR campaign based on the donation of the company's surplus stock to a number of charities. This provided a way of reducing waste, engaging stakeholders in the community, increasing corporate social responsibility by supporting good causes, and also, creating mutually positive PR for The Workplace Depot and a number of charities.

As a team, the students successfully made contact with a number of leading local and national charitable organisations, who were happy to receive the donations and write blog posts about the items they received. This successfully helped to increase website traffic for The Workplace Depot and, in turn, advertise the positive impact of companies who are able to donate to charity. The students successfully managed to form relationships with a number of organisations, including Rainbows children's hospice; CP Sport; Groundwork, Nottinghamshire Hospice and Age UK.

Diana and the student consultancy team further used their course knowledge to have a beneficial impact on the company's marketing, by acting as consultants to evaluate and improve the company's activities. Richard Bloomfield, from The Workplace Depot's Web and Marketing Team, commented: “[the students] showed a very good understanding of the issues we were having and came up with some good suggestions on how to improve our marketing and outreach with blogging and social media.”

Matt Janaway, Head of Digital Marketing, also said that their "expectations were exceeded", adding that The Workplace Depot is "very much looking forward to a new project with Nottingham Trent University next year."

A year on from the consultancy project, Diana was offered a full-time role as an Ecommerce Marketing Executive. She now works within the Web and Marketing team improving the effectiveness of the company's website, improving its online presence and continuing to find positive PR opportunities for the company.

For more information on the MSc Marketing consultancy projects email Angela Scott or call +44 (0)115 848 3888.