Building brands in challenging times
Tuesday 16 March 2010
John talked about the changing demands on marketeers and brand owners relative to building brand equity in the new challenging market place that faces us. He talked about the challenges and opportunities presented by the digital world we now live in.
John looked at the importance of real consumer understanding and the recognition that consumers own brands, not marketing departments. John illustrated his talk with creative examples of media channel disruption. He argued that positive disruption is mandatory for successful brand building in the current market place.
John has significant experience within the communications industry and is currently engaged in several activities including a number of Non-Executive Director and Chairman roles for organisations including Huntsworth Plc, Albion and MediaEquals. John also works as a consultant to Saatchi & Saatchi and as a senior adviser to VOIAMO and R&R World.
Prior to this John was the CEO and President of Specialised Agencies and Marketing ServicesWorldwide (SAMS) for the Publicis Groupe, one of the world’s top four communications groups. John has also held President and CEO roles for D’Arcy, Masius, Benton & Bowles in the UK, North America and worldwide and for IMP Ltd, the largest direct and promotional marketing agency in the UK.
John is a member of the America Advertising Hall of Achievement as well as enjoying a number of academic and professional roles globally. John has considerable links with Nottingham Trent University. John sits on the Board of Governors for the University, is the Chairman of Nottingham Business School and also chairs its Advisory Board. He is also a Visiting Professor of Marketing. John graduated from the University in 1979 with a BA (Hons) in Business Studies.