Twentieth International Colloquium on Relationship Marketing (ICRM) 2012
The colloquium will run from 25 until 27 September 2012:
- 25 September: Doctoral Colloquium
- 25-26 September: Academic Colloquium
- 27 September: Industry Practitioner Conference.
It will be hosted by Nottingham Business School at Nottingham Trent University, UK.
Nottingham Business School is delighted to be hosting the Twentieth International Colloquium on Relationship Marketing from 25 - 27 September 2012. NBS is one of the UK's leading Business Schools and the 2012 Colloquium will be the twentieth event marking a rich history of innovative and engaging thinking about Relationship Marketing. Our theme for the 2012 Colloquium, 'Human experiences…and beyond, to co-creation' aims to explore the role of human engagement platforms in an increasingly technological environment and reflects the work of our keynote speaker Professor Venkat Ramaswamy, Hallman Fellow of Electronic Business and Professor of Marketing at the Ross School of Business, University of Michigan, USA. Venkat is a globally recognised thought leader, idea practitioner, and eclectic scholar with wide-ranging interests in innovation, strategy, marketing, branding, information technology, operations, and the human side of the organisation.
In 2012, the twentieth ICRM promises to celebrate the work achieved over years in establishing a leading and international academic forum with a spectacular programme of both academic and social events. The ICRM video provides a taste of what to expect.
The submission date for conference papers is now closed. Thank you to those who have submitted papers. If you are interested in entering a late paper submission please contact Kim Cassidy.
For further information please contact Kim Cassidy or Sheilagh Resnick.