The ICRM Colloquium was conceived as an ongoing forum for creating new knowledge and circulating viewpoints, which challenge existing marketing management theory and practices. David Ballantyne of the University of Otago, New Zealand, the first convenor, had the vision of a Colloquium, which went beyond the boundaries of a conventional conference to one which would expand and sustain a community of academics and researchers allowing time for meaningful dialogue within this community and providing access to academic journals for publishing the Colloquium papers. 

Networks and dialogue remain essential elements of the Colloquium today. In this, its 20th year, the Colloquium has established a reputation for being the focus of cutting edge thinking around relationship marketing. To ensure that we can continue the tradition of single track presentations with in-depth dialogue and debate for all topics attendance will be limited to around 50 papers.

Previous hosts of the Colloquium are listed below. We have provided links to the past two events to allow you to review the papers and presenters and get a flavour of the focus of the conference.

  • 19th Annual Colloquium held in 2011 at Rochester Institute of Technology, USA
  • 18th Annual Colloquium held in 2010 at Henley Business School, University of Reading, UK
  • 17th Annual Colloquium held in 2009 at Maastricht University, Netherlands
  • 16th Annual Colloquium held in 2008 at Swansea University, UK
  • 15th Annual Colloquium held in 2007 at University Torcuato di Tella, Argentina
  • 14th Annual Colloquium held in 2006 at University of Leipzig, Germany
  • 13th Annual Colloquium held in 2005 at Memorial University, St. Johns, Canada
  • 12th Annual Colloquium held in 2004 at University of Waikato, New Zealand
  • 11th Annual Colloquium held in 2003 at University of Gloucestershire, Cheltenham, UK
  • 10th Annual Colloquium held in 2002 at Kaiserslautern University, Germany
  • 9th Annual Colloquium held in 2001 at John Molston University, Montreal, Canada
  • 8th Annual Colloquium held in 2000 at Stockholm University, Sweden
  • 7th Annual Colloquium held in 1999 at Strathclyde University, Glasgow, Scotland
  • 6th Annual Colloquium held in 1998 at Auckland University, New Zealand
  • 5th Annual Colloquium held in 1997 at Cranfield University, England
  • 4th Annual Colloquium held in 1996 at Swedish Business School, Helsinki, Finland
  • 3rd Annual Colloquium held in 1995 at Monash University, Melbourne, Australia
  • 2nd Annual Colloquium held in 1994 at Cranfield University, England
  • 1st Annual Colloquium held in 1993 at Monash University, Melbourne, Australia
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