Honing your pitch

An opportunity to pitch is your key chance to hook your investor: sell them the investment opportunity, don’t get bogged down in details. Use simple terms and avoid jargon. Spell out what their investment will achieve for your business, and what is in it for them in return.

Paint a picture and tell a compelling story. What need are you addressing or problems are you solving? Demonstrate your knowledge of the market and potential customers, and why you think you have a competitive advantage.

Make sure you tailor the content to your listener. In a first presentation, limit yourself to 8-10 mins and 8-10 slides. Keep text to a minimum. Use pictures, or graphics on your slides and short bullet points and statistics.

Rehearse, rehearse and rehearse.

Your slides are just a prompt; you should not need to read from them.

A typical pitch might include:

  • your background and vision
  • the problem / need and how you're addressing it
  • details of your products / business / technology / intellectual property rights
  • growth potential Information and market size
  • Your market position, USP’s, and competition
  • plans for market exploitation
  • An opportunity to introduce your management team
  • financials – in brief
  • Specifics about the funds being sought, what for, when, exit (for equity).

Finally – don't be tempted to hide any problems. Be bold and envision the future, but be realistic and honest. Have a sensible and defendable valuation. Skeletons in the cupboard will always be found out.

Business meeting
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