Betting Research Unit

The International Gambling Consultancy

The Betting Research Unit (BRU) at Nottingham Business School is involved in the investigation and analysis of betting and gaming markets and issues. Formed in 1995 the Unit undertakes privately commissioned contracts and reports as well as research at the forefront of the international academic and industry literature, and is available for consultancy and media enquiries.

The Unit is available for advice and consultation on all matters to do with betting and gaming including:

  • policy analysis
  • taxation and regulation issues
  • economic impacts of betting and gaming
  • social impacts and problem gambling
  • modelling, forecasting and data analysis
  • sports spread betting
  • financial spread betting
  • betting exchanges
  • trading exchanges
  • prediction markets
  • fixed odds and pool betting
  • remote and internet betting
  • betting shops
  • casinos
  • bingo
  • betting and gaming machines
  • lotteries
  • online gaming.

It is also now linked to the Political Forecasting Unit and is available for consultation and enquiries relating to all areas of election and political forecasting.

The Unit has acted widely in an advisory role to the betting and gaming industries, as well as more generally to the Government and commercial sectors, and has well-developed links with research institutions throughout the world.

The work of the Betting Research Unit has attracted widespread attention from the media and has been featured regularly on national and international television and radio as well as in news outlets ranging from the Financial Times, Business Week and the Economist, to the Wall Street Journal, the Investors Chronicle and the Racing Post.

The Unit was central to the world's largest study of online gambling, involving nearly 11,000 players from 96 countries. More generally, research and consultancy reports produced by the Unit have played, and continue to play, a key role in influencing policymakers, regulators and operators worldwide.

The Betting Research Unit is headed by Professor Leighton Vaughan Williams. He has also acted for several years in a senior advisory role on betting and gaming to HM Revenue and Customs / HM Customs and Excise, the Department for Culture, Media and Sport, the National Audit Office and the Gambling Commission.

The Unit can also provide expert witness services.

Recent press attention: Financial Times on betting on the Scottish Independence Referendum.

For more information about the Betting Research Unit, please contact Professor Leighton Vaughan Williams, Professor of Economics and Finance on +44 (0)115 848 6150 or via email.

Take a look at Professor Leighton's blog